- Hi! Potentials – International Careers Made in Germany – the DAAD started conducting an international campaign for the promotion of Germany as a study location on behalf of and funded by the Federal Ministry of Education and Research (BMBF). The first German higher education fair under this campaign was held in 2001.

- DAAD Information Centres started in Chennai (at the Goethe-Institut) and Mumbai (at the Indo-German Chamber of Commerce). They were headed by DAAD Lektoren at IIT Madras and University of Mumbai
